What is black hat SEO

 Black hat SEO is the use of unethical techniques to try and achieve a better ranking in the search engine results pages or SERPS.

Black hat SEO focuses on robots rather than the humans landing on their page and because of this pages optimised with black hat techniques are often spammy and not very useful for the person that lands on it.

This is why Google and other search engines don't like black hat techniques as its their goal to deliver the most relevant pages for any given search term and not deliver horrible spammy looking sites or even worse deliver a page that is not related to the search quire at all.                            

 An example of a black hat technique's would be keyword stuffing or invisible text as well as door way pages.Black hat SEO is not a viable long term option for a website if you want it to be long term.

When Google crawls a page it thinks is trying to be mischievous they will penalise it by dropping it lower in the SERPS or in some cases the site may be removed from the SERPS all together

 Although their is the risk of a site dropping off the SERPS because of the use of black hat SEO most people using these techniques are not worried in the first place as they are using these techniques for quick high return business models and the risk of being banned from the SERPS is not a massive issue.

What is keyword density?

Keyword density
Keyword density is the amount of times a keyword or specific phrase is used on a web page compared to the total amount of words on that page.

In the 1990's search engines where still at an early stage and keyword density was one of the key factors as to how a page ranked in the SERPS.        

Web masters soon became wise to the importance of keyword density to help a web site rank better,but some web masters would abuse this by placing a particular keyword on a page an excessive amount of times resulting in a spammy page.The search engines adapted their algorithms making keyword density a minor factor in the ranking of a web page and instead looked at other factors of a website for ranking.

In today's world of SEO the excessive use of keywords on a web page is a major no no and is referred to as keyword stuffing and is considered to be a black hat technique that will result in the de-ranking of a web page.Many people involved in SEO would consider a keyword density of around 1% to 3% optimal.

Below is a fantastic video from Google that helps explain how keyword density relates to a web pages ranking.

I hope today post was helpful and intresting.
Thanks for reading.

For more information relating to Internet marketing and SEO speak to the number 1 SEO agency on:0845 474 4237 or send us an email by visiting www.1stseoagency.co.uk