Keyword density is the amount of times a keyword or specific phrase is used on a web page compared to the total amount of words on that page.
Web masters soon became wise to the importance of keyword density to help a web site rank better,but some web masters would abuse this by placing a particular keyword on a page an excessive amount of times resulting in a spammy page.The search engines adapted their algorithms making keyword density a minor factor in the ranking of a web page and instead looked at other factors of a website for ranking.
In today's world of SEO the excessive use of keywords on a web page is a major no no and is referred to as keyword stuffing and is considered to be a black hat technique that will result in the de-ranking of a web page.Many people involved in SEO would consider a keyword density of around 1% to 3% optimal.
Below is a fantastic video from Google that helps explain how keyword density relates to a web pages ranking.
I hope today post was helpful and intresting.
Thanks for reading.
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