When talking or reading about SEO you will hear the term white hat SEO pop up every now and again.
White hat SEO is the implementation of strategies and techniques that abide by the search engines set out rules.
So people that follow the rules set by the search engines are in the white hat group.
An example of white hat SEO would be a site optimised around relevancy and organic ranking.
Some other white hat SEO strategies involve using keyword analysis,link building,back linking and content writing.These are just a few white hat SEO strategies and their is a fine line between whats considered as being the ethical way of implementing SEO as theirs no definitive guide as such.
White hat SEO is used by people who want their site to be listed in the search results long term rather be mischievous with their SEO and get removed from the SERPS.And if Google thinks your using black hat techniques they will remove your site!
For more information relating to Internet marketing speak to the number 1 SEO agency on:0845 474 4237 or send us an email. www.1stseoagency.co.uk
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