Black hat SEO is the use of unethical techniques to try and achieve a better ranking in the search engine results pages or SERPS.
Black hat SEO focuses on robots rather than the humans landing on their page and because of this pages optimised with black hat techniques are often spammy and not very useful for the person that lands on it.
This is why Google and other search engines don't like black hat techniques as its their goal to deliver the most relevant pages for any given search term and not deliver horrible spammy looking sites or even worse deliver a page that is not related to the search quire at all.
An example of a black hat technique's would be keyword stuffing or invisible text as well as door way pages.Black hat SEO is not a viable long term option for a website if you want it to be long term.
When Google crawls a page it thinks is trying to be mischievous they will penalise it by dropping it lower in the SERPS or in some cases the site may be removed from the SERPS all together
Although their is the risk of a site dropping off the SERPS because of the use of black hat SEO most people using these techniques are not worried in the first place as they are using these techniques for quick high return business models and the risk of being banned from the SERPS is not a massive issue.
Keyword density
Keyword density is the amount of times a keyword or specific phrase is used on a web page compared to the total amount of words on that page.
In the 1990's search engines where still at an early stage and keyword density was one of the key factors as to how a page ranked in the SERPS.
Web masters soon became wise to the importance of keyword density to help a web site rank better,but some web masters would abuse this by placing a particular keyword on a page an excessive amount of times resulting in a spammy page.The search engines adapted their algorithms making keyword density a minor factor in the ranking of a web page and instead looked at other factors of a website for ranking.
In today's world of SEO the excessive use of keywords on a web page is a major no no and is referred to as keyword stuffing and is considered to be a black hat technique that will result in the de-ranking of a web page.Many people involved in SEO would consider a keyword density of around 1% to 3% optimal.
Below is a fantastic video from Google that helps explain how keyword density relates to a web pages ranking.
I hope today post was helpful and intresting.
Thanks for reading.
The recent rule changes to Google places could affect your business
Google have recently adjusted their Google places rules.The official Google places guide lines were updated with the following :
If you don’t receive customers at your location, you must select the “Do not show my business address on my Maps listing” option within your dashboard. If you don’t hide your address, your listing may be removed from Google Maps.
Now many businesses will certainly be affected by this update,but Google haven't exactly been proactive about voicing this.
If your not sure whether your business should be listed read the below points and you should be able to work out if your business address needs to be hidden.
.If your business is an actual building that customers come in and out of then you don't need to worry about hiding your address from the maps.This is the type of business's that Google wants on its map listings.
.If your business is run from home but you still have customers walk in or visit regularly then your ok to list your business address on the map listing.
.If your business is run from your home and you do not receive regular visits from customers at your home then you need to hide your address from the map listings.
I hope that this post has helped anyone who was confused by the recent Google maps update.Its definitely not a good idea to just ignore this update so check that your business is listed correctly or you risk being penalised by Google.
Thanks for reading
For more information relating to Internet marketing and SEO speak to the number 1 SEO agency on:0845 474 4237 or send us an email by visiting www.1stseoagency.co.uk
SERPS is the abreviation of the words search engine results page.
When your searching online whether your using Google or bing or any other search engine the pages that get deliverd to you are whats known as the SERPS.
These pages have been picked out from the search engines index as being the pages that most closely match
the keywords in your search queries
Short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.
I hope this post has been helpful and Intresting.
Thanks for reading.
For more information relating to Internet marketing and SEO speak to the number 1 SEO agency on:0845 474 4237 or send us an email by visiting www.1stseoagency.co.uk
Social media optimisation or SMO as its also known is the optimisation process related to increasing the awareness of products,brands or even an event.
Social media is fantastic for promotion as you can reach so many people effectively and quickly via many outlets.By using social media outlets you can generate viral publicity which is highly beneficial to any marketing campaign.
Social media optimisation includes the use of RSS feeds,bookmarking sites,social media sites as well as video and blogging sites.SMO has the same overall aim as SEO that is to drive more traffic to a website.
Thanks for reading I hope todays post was helpful.
For more information relating to Internet marketing and SEO speak to the number 1 SEO agency on:0845 474 4237 or send us an email by visiting www.1stseoagency.co.uk
SEO is short for search engine optimisation or search engine optimizer.
SEO refers to the process of increasing visitors to a website by gaining a high ranking position in the search engines.The higher a website or web page ranks in the search engines the more traffic it will receive.
Making sure a website ranks well in the SERPS (search engine result pages) is very important if you want to increase a sites traffic flow and implementing SEO techniques is the best way to do this.
Theirs a lot to cover in the world of SEO,far to much for just one post but their will be many posts to follow, explaining techniques and also SEO tips.
Below is a short video that helps explain SEO
Theirs a lot to cover in the world of SEO,far to much for just one post but their will be many posts to follow, explaining techniques and also SEO tips.
I hope this post helpful and thanks for reading.
For more information relating to Internet marketing and SEO speak to the number 1 SEO agency on:0845 474 4237 or send us an email by visiting www.1stseoagency.co.uk
Duplicate content is content or text that has been copied from a website or page onto another website or page.
Duplicate content is used by many people to boost the keyword density of their pages,but this is not a white hat technique and if you use it you could be penalised by the search engines or worse you may even be dropped from the search engines pages all together.
Having a flow of regular fresh content is a much better way of improving your rankings whilst staying in the good books of the search engines.Many people believe that updating your website or page regularly using fresh content will make search engines crawl your site or page more often.
But the main benefit of updating your site with fresh content regularly is that searches will be more likely to visit time and time again as it gives them a reason to.Not many people will come back to a website for information if it hasn't been updated for 8 months.
When talking or reading about SEO you will hear the term white hat SEO pop up every now and again.
White hat SEO is the implementation of strategies and techniques that abide by the search engines set out rules.
So people that follow the rules set by the search engines are in the white hat group.
An example of white hat SEO would be a site optimised around relevancy and organic ranking.
Some other white hat SEO strategies involve using keyword analysis,link building,back linking and content writing.These are just a few white hat SEO strategies and their is a fine line between whats considered as being the ethical way of implementing SEO as theirs no definitive guide as such.
White hat SEO is used by people who want their site to be listed in the search results long term rather be mischievous with their SEO and get removed from the SERPS.And if Google thinks your using black hat techniques they will remove your site!
Link bait is when a piece of content or feature is placed in a website or on a page to try and get more people to link to that particular website or page.....
The idea is that if you have something interesting or useful on your site then lots of people will link to it which will help your SEO as it creates lots of inbound links means a better PR (page rank) for information on page rank click here.
Your link bait will have to be interesting enough to catch peoples attention but if its not then your not going to get many people linking to your site, so it can be difficult to think of something that will get allot of people to link to your site.
But if you do manage to create a great piece of link bait then it can really help your site especially if your piece of link bait goes viral.
Link bait usually comes in a few different forms:
Link bait is great for inbound links
.Your link bait could be a piece of interesting text.
.Link bait could be a image on your site.
.Your link bait could be a video.
.or the link bait could even be a piece of audio.
link bait tips
Whether its a bit of text on your site or a video, link bait will have to be interesting if you want a lots of people to link to you so here's a few tips to create a link bait.
Please see what Matt Cutts has to say from Google.
Your head line will have to be strong
Your head line will have to be strong and interesting to grab people's attention.
look at the page your going to be placing your link bait on and make sure it looks enticing to people so they will want to read or watch your link bait.
You can create a list of contacts you will show your link bait to first before you set it live.It would make sense to share it with people you think will share it with others as this can really boost the viral effect of your link bait
And that's the basics of link baiting. I hope today's post was helpful and interesting,if you have any thoughts or views related to link bait leave me a comment below as I would love to hear from you.
Thanks for reading.
For more information relating to Internet marketing speak to the number 1 SEO agency on: 0845 474 4237 or send us an email.
